After months of anticipation, Apple has finally revealed the iPhone 7 and a new version of its Apple Watch.
The new iPhone 7 will controversially dump the headphone socket in favour of the Lightning port and wireless headphones, and boasts a longer battery life.
The larger iPhone 7 plus also has a new dual lens camera system, and Apple also unveiled new $159 (£159) AirPod wireless headphones – although said it will ship an adapter for older headphones along with Lightning headphones in every box.
iPhone 7 Plus – photo promo – Apple
Tim Cook opened the presentation at the the Bill Graham Civic Auditorium in San Francisco with a video of him taking part in a carpool karaoke with James Corden, singing along to One Republic before they were joined by Pharrell Williams to give Cook some fashion advice.
Apple’s design guru Jony Ive revealed the handset’s new aluminium design, before the firm’s marketing chief Phil Schiller explained its features. It comes with a new high gloss ‘jet black’ colour and ‘invisible’ antenna lines.
It features a newly designed home button which is now customisable and has a new force feedback feature.
It is also now water and dust resistant.
Tim Cook presenting iPhone 7 series – photo promo – Apple
The iPhone 7 start at $649 (£599), the same price as the iPhone 6S when it launched, while the iPhone 7 Plus will start at $769 (£719).
Both handsets will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models, while the new jet black finish will be offered exclusively on the 128GB and 256G versions. Pre-orders will begin on 9 September, with a launch date of 16 September for 30countries, including the US and UK. An additional 30 countries will see the phones launched a week later.
The AirPods will be available from late October with a price tag of $159 (£159). The Apple Watch Series 2 and Apple Watch Nike+ are also available for pre-order from 9 September starting at $369 (£369). The Apple Watch Series 2 will be available from 16 September, while the Nike+ version will go on sale in late October.