Gorenje plans new factories in Serbia and Slovenia

Plans for the construction of two new production plants have been announced by Slovenian household appliance manufacturer Gorenje. The company, owned by China’s Hisense Group, intends to construct two plants; one is Velenje, Slovenia, the other in Valjevo, Serbia.

The factory in Velenje is scheduled to be opened by the end of 2020 and will make approximately one million TV appliances each year.

A statement from the company said: “We are planning to increase the output capacity to 4 million TV sets annually (by 2023). Thus, between 300 and 400 new jobs will be created in the first stage; in the second stage, the factory is expected to employ one thousand people. The investment is valued at several dozen million euros. TV appliances from our factory will be mostly intended for the European market.”

Expansion is also planned at Gorenje Valjevo. The existing refrigeration appliance factory currently employs 1,500 people and had an output in 2018 of 672,000 units. Following the relocation of the remaining refrigeration production line from Velenje to Valjevo, which is scheduled for completion in April, the output capacity will be increased by 150,000 appliances each year.

The Gorenje press release added: “In the future, we intend to build an additional cold appliance factory that will employ up to 1,000 more employees and increase the output capacity by extra 750,000 units per year already in the first stage. This will include combined fridge freezers and side-by-side appliances. With the expansion, Gorenje Valjevo will become Hisense Group’s centre for refrigeration technology in Europe.”

Chairman of the Committee of Directors Franjo Bobinac added: “Hisense Group is the leading electronics and home appliance manufacturer in the Asian market, and their last year’s entry as the new strategic owner laid the foundations for even stronger development. This will grant us access to new markets and allow the production of a new set of products, while keeping and boosting the presence of Gorenje Group’s strategically important products and brands both in its current markets and in the future, new markets.”