Computer fair Cebit “deceased”

Cebit in Hannover, one of the largest 800,000-digit digital world exhibitions in the world, is closed after 32 years. After the massive fall of visitors and the booths, 2019 will not be Cebita anymore.
Given the reduction in the number of reservations for Cebit 2019, the Hannover Messe organizer wants to “streamline the event portfolio” as announced by the company in the press release. The Cebit theme related to the industry should continue at the Hannover Messe fair. Developed, focused specialist events for each of the other areas.

Cebit had the best time around the millennium transition – with 800,000 visitors, was the world’s largest B2B fair for digital themes. Major exhibitors have regularly included IBM, Hewlett-Packard, SAP and the usual suspects among telecommunications companies. During the time the show started to suffer from its own success: the arrival of digital technologies into the consumer world and the massive spread of the target group as well as the issue of differentiation led to an overwhelming prolongation of the event. This has led to “balancing” the offer; As a result, the number of exhibitors and visitors’ interests continued to decrease.

The organizers have recently completely restored the fair and moved it from the summer of March. At the same time, they tried to change the character of the exhibition – instead of a dry business show, it was an event with conferences and a festival. However, at the time of digitization, the former super show computing lost its unique sales point. In addition, important exhibitors such as Microsoft dropped out of the event, and the fair was in trouble. Only 120,000 visitors participated this year in the last event; the organizer did not want to say if they had a profit

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